Diners now have the chance to eat at the highest restaurant in Europe, thanks to a pioneering new service from Charter-A Ltd and food-delivery company Deliveroo.
Charter-A Ltd has provided and will pilot an Augusta AW109 helicopter – known as Roocopter – to take hungry passengers on a tour of the London skyline, where they will tuck into their favourite takeaway dishes while taking in iconic views of the capital’s most famous landmarks at a height of 1,000ft.
Rush for tickets
Roocopter’s inaugural flight sold out in just a few hours, with 48 passengers eagerly awaiting their chance to admire The Shard, St Paul’s Cathedral and Tower Bridge while enjoying food from the likes of Five Guys, Wagamama, Chipotle and Joe Public.
The new restaurant is nearly double the height of its nearest competitor, The City’s Duck and Waffle (574ft), and flights have been carbon offset by Deliveroo to ensure minimal environmental impact.
Unusually, the Civil Aviation Authority (CAA) has agreed for Charter-A Ltd to hide Roocopter’s registration number, giving Deliveroo’s teal-coloured branding maximum visibility as it flies across the London skyline.
Charter-A Ltd owner Mark Zaiger said: “From the moment they first approached us, Deliveroo has been amazing to work with. They are a young team and incredibly creative, and it has been fascinating to see the campaign from first thoughts to flight.”
“We can now add Deliveroo to a strong list of successful corporate partnerships that also includes Nike and the National Lottery. We have seen a big increase in business enquiries as people’s taste for never-forget experiences continues to grow, and we look forward to announcing new tie-ups soon.”
Test flights have already been carried out, and early results from London diners have been overwhelmingly positive.
Sarah Cox, a TFL worker from New Cross, said: “Flying past The Shard eating tacos is one of the most memorable meals and experiences of my life. I’ve never flown in a helicopter before and to do this over my lunch break has completely changed my week and my life. I hope it happens more – it’s a great thing for our city.”
NHS worker Kimberly Allain said: “I’m actually not even sure why I signed up for this, I hate heights! But I love food and it was something I will never forget.”
And Deliveroo’s Joe Groves added: “At Deliveroo we want to bring amazing and memorable food experiences to our customers, wherever they are – be that a local park, office, the comfort of your home or 1,000ft in the air.”