Creating #Roocopter 1 for Deliveroo with Raccoon.
Charter-A Ltd were delighted to work with brand production partner Raccoon to deliver the latest campaign for Deliveroo. Raccoon was commissioned to transform an Agusta 109 Grand helicopter into the #Roocopter 1, which was the world’s first helicopter dining experience. At 1000ft, it has been billed as “Europe’s highest restaurant”. Departing from Battersea and lasting 20 minutes, it gave lucky passengers the chance to tuck into a takeaway while flying over London landmarks such as the Shard and the O2 Arena.
The food delivery service trialled the idea here in the UK, with the organisers hoping to take the idea global in coming months.
Raccoon managed the branding of the helicopter from start to finish. This included an initial 3D laser scan of the helicopter to capture vital measurements, the printing of 65 metres of vinyl wrap and the complex installation process. It took Raccoon’s award-winning install team just 3 days to wrap the #Roocopter 1 to a stunning finish.
Richard Clark, MD at Raccoon comments “As a brand production partner, it was fantastic to be involved in a project with Charter-A Ltd where we could deliver real impact. There was no doubt that this wrap grabbed the attention that Deliveroo was looking for, and our team helped bring this campaign to life in a way that was memorable and iconic”.
Mark Zaiger Director at Charter-A Ltd said “What an outstanding piece of work, in the business of aviation we have a massive sense of attention to detail at all times. I have to say Raccoon surpassed my required levels of attention to detail both in meeting our demanding time frames and producing an amazing wrap and transforming the Agusta 109 Grand Helicopter into #Roocopter 1
For a ‘behind-the-scenes’ look at how the #Roocopter 1 was created then head over to read the full story here.
See also Helicopter Charter for more information.
Pics ©Steve Parsons/Press Association
Wrapping a helicopter
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